Frida Mom
We got you, baby
For first time moms, everything is brand new. After growing a whole person and pushing them into life, you should be ready to bounce back right? You’re only postpartum, baby. And it feels like you should have it all figured out. But nothing in those baby books prepared you for this new chapter of You.
From postpartum recovery to alcohol lactation strips and everything the doula failed to mention - we’ve got a thing for moms. It takes a village, but sometimes it just takes Frida.
We got you, baby.
Mom Stomp Spotify Spots
Comedians Jo Scott & Annie Donley host a weekly podcast on all things Mother - The pre-recorded spots spill the tea on Fridamom from moms that tell it how it is.
Take a listen here:
Savage X Fenty Collab
Fridamom teams up with Savage x Fenty for a new line of swimwear & lingerie. As a champion of motherhood and body positivity, Rhianna’s new line even features a peek-a-boo cut that proudly highlights your badass c-scar.
Trophy Wife Barbie Takeover
Feminist icon @TrophieWifeBarbie takes over Fridamom’s Instagram account by introducing a new character - Fridamom Barbie. Proudly showcasing her postpartum bod and championing a side of womanhood that’s rarely talked about, the posts embody the essence and humor of Trophy Wife Barbie’s brand by satirizing traditional expectations.
The Girl with the List
TikTok’s “The Girl with the list” has gone viral for listing all the reasons pregnancy sucks and the rest of the world has been adding to it. This social campaign takes over with our own list that demystifies the scary parts of new motherhood - because nobody gets it like Fridamom.
WeMom
Going back to work is one of the greater challenges of becoming a new parent. Which is why Fridamom has created a work space where child care and professional flourishing are possible. A space that provides a safe and welcoming environment with private nursing rooms, restaurants and playgrounds, as well as networking opportunities that extend well past your maternity leave.
Frida MomCon
One of the hardest parts of new motherhood is finding community. This multi-city event takes making mom friends outside of the playground, and into an adult setting. MomCon features brand collabs, speakers & entertainment, kid-free nightly events.
Art Director: Gabrielle Joyce
Copywriter: Christine Tawfik